BTL (Below the Line)-ACTION, the "Mystery Shopper"ACTION

Depending on the objectives and the portfolio of client products we develop and realize “Mystery Shopper”
action of different level of difficulty and duration, or select promoters’ team with working experience and organize their work in pharmacies.

As a rule, the “Mystery Shopper” action is a powerful and effective tool for rapid increasing of pharmacists’ recommendations to potential buyers of certain drugs in the shorter time, which, in turn, provides a sales growth of recommended drugs.