New rules of play for pharmaceutical market were discussed at the round table “Maundy Thursday before the Friday, 13th”

New rules of play for pharmaceutical market were discussed at the round table “Maundy Thursday before the Friday, 13th”
On 12 of July, the company “Farm-ROST” took part in the round table “Maundy Thursday before the Friday, 13th”, which was devoted to a discussion of legislative changes in drug advertising.

Innovations, which include changes in the laws “About  drugs” and “About advertizing” shall enter into force on July, 13, 2012, and will severely restrict the activities of market players and promotion of medicines in Ukraine. The new rules will affect all participants of pharmaceutical market of Ukraine, without exception. Topics of vital importance, brought together almost all industry participants from local producers to large multinational corporations, the event was supported by the leading law firms, public organizations and associations.

An ambiguous interpretation concerning new rules in informing of health professionals about Rx medicines provoked legal disputes. Round table participants wanted to hear clear and unequivocal answers to the questions concerning the nature and amount of information about the drugs, which are published in specialized publications for medical and pharmaceutical professionals, as well as in the materials, distributed at specialized seminars, conferences and symposia on medical topics.New rules of play for pharmaceutical market were discussed at the round table “Maundy Thursday before the Friday, 13th”

The event showed that: “…it is time for new tools, rules and forms to inform health care professionals - doctors and pharmacists” - Igor Vovkodav, director of marketing company “Farm-ROST”, mentioned. “Companies that recognize the necessity for new solutions and formats for presenting the information, will become leaders, and who does not notice the time and market trends, will be outsiders."

Participants of roundtable were asked not only to join the hot discussion on new rules of informing healthcare professionals about medicines, but also to sign a Memorandum of good practice in informing of healthcare professionals about medicines Memorandum of good practice of informing healthcare professionals about medicines, prepared for the first time by the leaders of the pharmaceutical community.

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