02.10.2013

More and more Ukrainians lost faith in free medicine and prefer private health institutions, whose number is steadily growing.

Studies have shown that patients are looking for a doctor who would help him, but not the brand of clinic more often. 

With the growth of competition private clinics have begun to shift the focus from the advertising campaign of promotion the name (brand) of the clinic on the promotion of its main asset - the doctor or the hospital staff physicians.  

05.09.2013

Just a few years ago generic drug makers owned just a small slice of the pharmaceutical drug market. Today generics are a formidable segment of the industry and are on track to surpass branded drugs in sales value as well as sales volume within a few years, according to industry analysts. 

17.06.2013

In 2012, Russia’s pharmaceutical market was worth RUB 921bn (€22.7bn) in final consumer prices, which made it seventh among world markets, according to data from DSM group.

04.01.2013

With every day more administrative and production business functions are related to the software.

TOP-managers of pharmaceutical companies, except the implementation of IT technologies in their companies, blamed the problem on the study and implementation of business models that have been successfully used in the software IT companies and companies in other industries.

03.02.2013

Success of the pharmacy project depends on many factors. This article focuses on the importance of interaction between the customer and the issues in production planning and logistics.

02.08.2013

In 2012 marketing year, the pharmaceutical market has tended to reduce stocks (-40%), direct mail (-10%), POS materials (-26%), visits of medical representatives (-0.4%).

An analysis of comparison of the number of visits with the sales results shows that the number is not always turns with an adequate sales. Ukrainian market gives  a clear demand for budgetary decisions in pharmaceuticals. How can pharmaceutical operators achieve cost reduction?

11.22.2012

The high rate of migration of the labor force within the national and global labor markets requires new approaches to the management of human capital, and high wages do not provide a low staff turnover. There is much to gain from motivation of employees to stay longer in the company, it strengthens the expertise and corporate culture of the company, and provides higher sales by staff. Pharmaceutical companies have more resources to invest in the training and retention of key personnel external service. How to retain experienced medical representatives and provide greater employee productivity in pharmaceutical marketing?

10.09.2012

All participants of pharmaceutical market, using the same marketing tools have different indicators of sales dynamic. Why are some companies more successful and grow faster than the market, while others are growing along with the market, the third companies - slowly, and the volume of sales of fourth - reducing? What is the reason of such results, and why are marketing tools not always effective? 

09.05.2012

Development of informational technologies, and active engagement of all, without exception, into all-out globalization, substantial accelerated productivity and value of work. This affected all spheres, and pharmaceutical is no exception. To be and keep in touch always - is a fact of life and work. Scientists and business leaders say that the main driver of economic growth will become increasing of productivity by implementing IT technologies. 

31.07.2012

What is strategy and what are its advantages? There are a lot of companies that have achieved outstanding results in business thanking to the excellent strategies. Analysis of business shows that companies that have approved plans and react quickly to deviations operate more successfully. As a rule, a company with a clear strategy for its development, showing an average increase of about 40% in comparison to other market participants. Such companies in their team always have a strategist.

How to be if there is no outstanding strategist in the company?