05.09.2012

On September 1, 2012 ended a year of cooperation of "Company "Farm-ROST" and Pfizer, Inc. - the world's largest pharmaceutical company.

During this time "Company "Farm-ROSR." worked with Viagra, Diflucan-150, Sermion (tablet form) - Pfizer, Inc. drugs, in the frames of "Pharmacy Project".

Working more than 4 years in the pharmaceutical market and have inside knowledge about all the features of interaction between medical representatives and pharmacists, doctors and Opinion Leaders. Possessing detailed evidences, that more than 50% of the information is lost before the final broadcast to physicians, whom it was originally intended for. Specialist of company “Farm-ROST” were in constant search for solutions to solve this problem for the last five months, and tested different options, both international and own works on focus groups.

On 12 of July, the company “Farm-ROST” took part in the round table “Maundy Thursday before the Friday, 13^th”, which was devoted to a discussion of legislative changes in drug advertising.

Innovations, which include changes in the laws “About  drugs” and “About advertizing” shall enter into force on July, 13, 2012, and will severely restrict the activities of market players and promotion of medicines in Ukraine. The new rules will affect all participants of pharmaceutical market of Ukraine, without exception. Topics of vital importance, brought together almost all industry participants from local producers to large multinational corporations, the event was supported by the leading law firms, public organizations and associations.

An ambiguous interpretation concerning new rules in informing of health professionals about Rx medicines provoked legal disputes. Round table participants wanted to hear clear and unequivocal answers to the questions concerning the nature and amount of information about the drugs, which are published in specialized publications for medical and pharmaceutical professionals, as well as in the materials, distributed at specialized seminars, conferences and symposia on medical topics.

The event showed that: “…it is time for new tools, rules and forms to inform health care professionals - doctors and pharmacists” - Igor Vovkodav, director of marketing company “Farm-ROST”, mentioned. “Companies that recognize the necessity for new solutions and formats for presenting the information, will become leaders, and who does not notice the time and market trends, will be outsiders."

Participants of roundtable were asked not only to join the hot discussion on new rules of informing healthcare professionals about medicines, but also to sign a Memorandum of good practice in informing of healthcare professionals about medicines Memorandum of good practice of informing healthcare professionals about medicines, prepared for the first time by the leaders of the pharmaceutical community.

Having positive experience of cooperation in 2011 and wishing to continue cooperation on the project, that had already started, companies – leaders in their segments: Marketing Company "FARM-ROST" among marketing companies, and company "BaDM" - leader among distributors and logistics companies, signed the Memorandum, on the beginning of June, 2012.

Companies reaffirmed their willingness to cooperate and commit themselves to assist each - other in promotion of drugs in the pharmaceutical market of Ukraine, by this Memorandum.

The aim of cooperation is to optimize synergies and effective promotion of partners’ drugs.

Cooperation between marketing company "FARM-ROST" and company "BaDM" allows to obtain predictable results and high quality services for manufacturers of drugs.

Working in alliance, we ensure the full range of activities required for a successful promotion.

In assistance with marketing company “FARM-ROST” and the Publishing house “Summit-Book”, in June was published “Handbook of Kiev Medical institutions”.

Given handbook from a series of "Handbooks and practical textbooks", published to help users. Handbook fully and accurately provides information about public and private hospitals in Kiev. The latest edition of such handbook was published in 2010 in number of 500 printed copies. Since the last release on the market, new institutions of different forms of ownership have changed addresses and phone numbers, more and more widely is using e-mail and Internet. Format of this publication is A8 (quarter sheet of standard A4), user-friendly print size. Language of handbook is Russian. Number of contacts in Handbook - 1117.

Handbook contains the following sections:

1. Ministry of Health

2. Highly skilled medical care

3. Medico-Social Expert Commission (MSEC)

4. Items of urgent medical care

5. Hospitals

6. Dispensaries

7. Clinics

8. Polyclinics

9. Maternity hospitals and antenatal clinics

10. Private Medicine

11. Dental clinics

12. Medical Laboratories

13. Sanitary and epidemiological stations

14. Blood transfusion stations

15. Pharmacies

16. Bureau of Forensic Medicine, mortuaries

“Handbook of Kiev Medical Institutions” is a high-quality and convenient source of information for both professionals and home users.

In May, 2012 the Association “Health of Ukraine”, created by companies “FARM-ROST” and Publishing house “Health of Ukraine”, started cycle of educational programs of distance learning. Target auditory of training programs are doctors of primary health care: pediatricians, pediatricians, family doctors. The purpose of implementation of this program is continuous professional development of all categories of doctors in Ukraine.

Association “Health of Ukraine” provides development, usage and support of software for distance learning programs. It also provides communication channels through the Internet.

Informational support of the Association will be maintained by leading internet medical portals www.health-ua.org, www.medstrana.com. These sites are already properly installed license equipment for Internet conferencing, location of test tasks and the software to evaluate the accuracy of the test to confirm the assimilation of information received by doctor, video presentations and other informational – scientific materials.

For the development of distance education programs is also planning to attract top professionals - pediatricians in different directions.

Thus, “Association “Health of Ukraine” is fall on its aim - to raise the level of medicine in Ukraine.